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Acid poster study

Chinese tea · acid on black

tea on a poster built to move

Near-black ground, acid yellow-green headlines, one orange trail across the frame. Loud typography around a quiet product, with the leaf shot as it is.

Dark tea clumps in an orange outlined bowl on a black field with a dotted orange trail and rising steam

Tea by category

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear it loud

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why it looks like this

A sport poster is built to be read across a room: one word large, one colour that cannot be ignored, a line of movement through the frame. That construction, the one Nike advertising made standard, turns out to fit tea, which has movement of its own in the steam and in the trail a pour leaves. What you are looking at is an independent study of the format, with nothing behind it but our own shelf. The near-black ground keeps the leaf the only brown thing on the page, and the acid green is loud so the product can stay quiet. Where a poster would put a claim, we print a batch code: every design is a batch, every tea a lane in the same catalogue.